IA for MARKETING / COMMUNICATION

Enhance your marketing and communication strategy with generative AI: performance, personalization, and innovation

Training objective

This training aims to equip marketing professionals with practical skills in generative AI tools (such as ChatGPT, MS Copilot) to optimize content creation, personalize campaigns, and analyze real-time performance. In one day, participants will learn to integrate AI to automate marketing processes, adjust strategies based on data, and innovate in their approaches to maximize return on investment (ROI).

Daily program

INTRODUCTION
The impact of AI on marketing functions
Presentation: Overview of major transformations brought by AI in the marketing sector and opportunities for campaign personalization.

Real Case Studies: Examples of companies that have used AI to increase their ROI and optimize marketing campaigns.

Interactive Discussion: Identifying participants' expectations and specific objectives regarding marketing performance.
MODULE 1
Understanding AI in the marketing context of My company
Exploration: Applications of AI to create tailored content, automate repetitive tasks, and analyze customer data in real-time.

Explanation: The importance of training marketing teams in AI usage to ensure uniform skill development and successful tool adoption.

Practical Example: Using ChatGPT to generate personalized marketing content (emails, advertisements, social media posts) and measure their impact.
MODULE 2
Developing a growth mindset and innovation capabilities
Adoption: Implementing an innovation-focused marketing strategy to integrate AI into creation, dissemination, and analysis processes.

Change Management: Strategies for training marketing teams in AI tools to ensure continuous and progressive implementation of new practices.

Individual Coaching: Personalized advice to adjust marketing approaches based on participants' specific industry needs.
MODULE 3
The art of effective prompting in marketing
Utilization: Employing ChatGPT to automate marketing content creation, adjust campaigns in real-time, and respond to customer comments in a personalized manner.

Practical Exercise: Creating optimized prompts to generate impactful messages tailored to each target audience.

Workshop: Developing a real-time marketing campaign using available data to maximize impact and adjust messaging.
MODULE 4
Overview of the best tools and resources for digital marketing
Presentation: Showcasing top-performing AI tools for marketing, including MS Copilot for customer data analysis and campaign management.
Discussion: Exploring collaborative AI solutions to improve team coordination, streamline workflows, and enhance creativity in marketing strategies.
MODULE 5
Daily use of AI in my marketing role
Automation: Streamlining content creation processes, scheduling posts, and analyzing campaign performance with ChatGPT and MS Copilot to enhance productivity.

Practical Case: Automating the creation of a personalized email marketing campaign targeting a specific customer segment.
MODULE 6
Security, ethics, and limitations of AI in marketing
Identification: Recognizing risks associated with AI in marketing, particularly concerning customer data privacy (GDPR) and transparency.

Collaborative Workshop: Developing best practices and ethical protocols for responsible use of customer data in marketing campaigns.
BONUS

5 Advanced techniques to optimize your marketing strategy with AI
CONCLUSION
Conclusion, action plan, and gift
Personalized Action Plan: Designed for each participant to effectively integrate AI into their marketing practices.

Practical Guide: Collection of advanced prompts and strategies to enhance the use of ChatGPT in marketing contexts.

Special Gift: AI toolkit for marketing professionals (templates, checklists, and resources).
FINAL
Evaluation and feedback
Interactive Questionnaire: Assessing the skills developed and measuring participant satisfaction.

Feedback Workshop: Sharing best practices and strategies for integrating AI into marketing processes.

Methodology

Participatory method

Interactive workshops, practical exercises based on real marketing scenarios, and illustrative case studies.

Personalized support

Coaching during the training to assist marketing professionals in implementing AI into their daily strategies.

Post-training follow-up

Optional Access to four online update sessions to reinforce acquired skills and discover the latest AI innovations in the marketing sector.

Individual coaching sessions available upon request for personalized follow-up, ensuring successful application of AI in marketing processes.

Now it's your turn!

Je souhaite recevoir de futures communications.

J'accepte les conditions générales du RGPD.